What is The Rocket Model™?

The Rocket Model™ is a framework and set of tools for boosting team performance. It can be used to diagnose team dynamics, and to provide leaders with specific tools and activities to improve team performance. 

It was created in response to questions and requests from actual managers working in organizations all over the world – managers struggling to transform their people into effective teams. 


eight critical questions every team must answer

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1. context: What are our critical assumptions?

All too often team members have different views about customers, competitors, and challenges, which leads to misaligned actions, conflict, and poor results. Gaining alignment on critical assumptions is the first step in building effective teams.

2. mission: Why are we here?

Teams that do not have a clear purpose and shared goals are destined to fail. Setting specific and measurable goals and determining how progress will be measured is a key step in building effective teams.

3. Talent: do we have the talent we need?

Effective teams have the right number of people, the necessary skills, clear roles, and team members who behave like team players.

4. Norms: What are the rules?

All teams have unwritten rules governing their work and interactions. A key question is whether the team's norms help or hinder success.

5. buy-in: are we all committed to success?

If the team agrees to a decision, but only some members act on that decision, team commitment is a problem. The Rocket Model describes three ways leaders can improve commitment.

6. resources: do we have the resources needed?

Resources include funding, equipment, space, technology and other material needs, as well as decision-making authority are necessary for achieving results.

7. morale: how do we work through disagreements?

It is a myth that high performing teams don't have conflict.  Effective teams work through conflicts constructively.  In contrast, dysfunctional teams pretend that conflicts don't exist, make conflicts about personalities rather than issues, or try to address conflicts through ineffective but feel-good team building activities. 

8. results: are we achieving our goals?

Ultimately, teams exist to produce results. They key to evaluating teams is to compare performance against team goals.